Jalisco Advisory GroupAgave spirits consultancy Start a conversation

Tequila & agave spirits · Jalisco, México · Est. 10+ years in the region

The tequila is the easy part.

We build agave spirit brands from the first idea to a pallet sitting on the dock in your market, wherever that market is. We have landed brands across the Americas, Europe and Africa. You bring the brand. We run the machine underneath it.

40+
Distillery relationships
inside the denomination
10+
Years working
the region
5
Denomination states
Jal · Gto · Mich · Nay · Tamps
3
Continents landed
Americas · Europe · Africa

Ideation to port, on a real calendar.

Most first-time brand owners underestimate this chart by about a year. The phases overlap, and the ones that sink launches are the ones nobody puts on a slide. Select any phase to see what happens inside it.

Mexico side Destination market side
WEEK 0 12 24 36 48 60

Durations shown are typical planning ranges, not commitments. Aging adds on top: reposado from 2 months, añejo from 12 months, extra añejo from 36 months.

What we actually do

We are not a distillery and we are not a broker with one phone number. We sit on your side of the table across the whole chain, and we have been sitting there long enough that people pick up.

Concept

Positioning and unit economics

Category, price tier, volume plan, and a cost per case that survives contact with a distributor. We would rather kill a bad idea in week two than in year two.

Liquid

Distillery match and profile

The right NOM for your volume, style, and story. Highlands or lowlands, brick oven or autoclave, tahona or roller mill, pot or column, yeast, cut points, additive policy. Then sample rounds until it is yours.

Paperwork

Registration and compliance

IMPI trademark, the co-responsibility agreement with your distillery, CRT brand recognition, and NOM-006 label review before you print 30,000 labels you cannot use.

Package

Glass, closure, and label

Bottle sourcing and mold decisions, decoration, closures, cases. We keep the design honest about what the regulator requires and what a shelf actually rewards.

Production

Batch, certification, and bulk

Production scheduling, CRT lot sampling and certification, barrel programs, and bulk agreements when you want to bottle in market rather than in Mexico.

Route

Export and landing

Export documentation, freight and customs, and the import stack for wherever you are going. TTB permits and label approval for the United States, excise and movement paperwork for the EU, or the permit and duty regimes across African markets. Then introductions to importers who take the category seriously.

Wherever you are, that is the starting line.

You have an idea and nothing else

No brand, no liquid, no supplier. This is the cleanest place to start, because nothing has been decided wrong yet. We take it from naming and feasibility through to first production.

You have a brand and need the liquid

A restaurant group, a spirits company, a label with equity already built. You need a NOM partner, a profile, and a supply agreement that does not put you at the back of the line every October.

You have liquid and need a route

Product in Mexico, nothing moving. We handle export permits, the import stack for whichever country you are aiming at, and the conversations that turn a container into placements on the ground.

Why the window is open right now

The category spent a decade being impossible to enter for anyone without deep capital. That has changed, and it will not stay changed forever. Agave cycles run roughly seven years. Producers are also actively diversifying beyond the United States, which works in your favour if you are landing somewhere else.

2 to 8
Pesos per kilo of agave in recent trading, down from a peak near 32 pesos in 2021. Raw material has stopped being the barrier to entry.
~500M
Liters of unsold tequila inventory reported across the industry. Distilleries have capacity and are open to new brand partners in a way they were not three years ago.
10
Countries take the bulk of tequila exports, and after the United States the list runs through Spain, Germany, the UK, France and Italy. Volume has flattened while value keeps climbing, and the growth is spreading outward.

Figures reflect CRT and industry reporting through 2026 and move constantly. We give you current numbers on a call, not a website.

Straight answers

Tell us what you want to build.

Send a few lines about the idea, the market you want to land in, and where you are today. We reply to everything, and we will tell you honestly if the numbers do not work.

Conversations in English or Spanish.

hola@jaliscoadvisorygroup.com

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